Winning With Customers
180 tonnes of plastic waste avoided in distributors*
16% carbon emission reduction in distributors*
With the newly-implemented Research structure, interaction ith a total of 120,000 different customers on an annual basis*
*The data is taken from our Integrated Annual Report 2024.
Winning With Customers
Within the Modern Channel Joint Business Plan (JBP) meetings, acting as the top priorities for local and national customers to improve their collaboration with customers in Türkiye, cross-functional teams from both customer and CCI come together annually to ensure that the joint marketing and operational plans of both parties are aligned.
Echoing the importance we place on our customers; we periodically host customer focus groups for the benefit of our Local Chain Customers (LKA).
Through our innovative and excellent field practices, we endeavor to be a sustainable and service-oriented business partner in the FMCG sector.
