Consumer Value
While offering our consumers a wide choice of products that fit for every lifestyle and occasion, product safety and quality remains to be the priority of our commitment to well-being.
Total Beverage Portfolio
To meet and better serve the evolving preferences of our consumers, we continue to offer consumer-focused, brand-diverseified portfolio options and continue to expand with more products.work to maximize.
Product Safety and Quality
With a wide range of products available to consumers, it is our policy not to compromise on product safety and quality in order to ensure consumer health.
Transparency is a top priority for us regarding communication with consumers; we provide the nutritional value of our products transparently on the labels so that our consumers can make their choices according to their lifestyle and preferences.
Consistent with our industry colleagues at the International Food and Beverage Association (IFBA), and accordingly with our commitment towards responsible marketing, we have further strengthened our guidelines and increased the age threshold regarding to children from 12 to 13. Our marketing activities are not placed in any medium where 30% or more of the target audience comprises of children under the age of 13. If In cases that local regulations or industry obligations set the age or audience threshold for children higher, we will continue to respect and comply with these and other requirements in all of our marketing and communications efforts.
The communication with our consumers is managed within the framework we have developed with TCCC; and realized with tools such as the Coca-Cola Call Interaction Center, Coca-Cola Merak Ettim (CCI'm Curious) Platform, and website. Pursuing our take on consumer engagement and transparency, we established The Coca-Cola Open to Curiosity Merak Ettim Platform in Türkiye to answer consumers' questions about our products, corporate identity and marketing activities.The purpose of this platform is to provide consumers with clear, understandable, reliable and transparent information about our corporate identity and products.
Post-Consumer Packaging Waste Recycling
At CCI, we believe in the importance of a circular economy and so, we attach great importance to recycling efforts. As such, we are committed to encouraging our customers and consumers to use returnable glass bottles and to increasing our recycling rates by working hand-in-hand together with our authorized business partners.
