Women play an increasingly important role in the Coca-Cola system and in CCI’s operating geography in general as professionals, entrepreneurs, suppliers, customers and consumers. Empowering women to unleash their full potential in both economic and social life is a priority and a long term commitment for CCI, which is indispensable to ensure sustainable business growth and increased welfare in the society. As of 4 March 2015 CCI became a signatory to the Women’s Empowerment Principles (WEPs) established in 2010 by the United Nations Global Compact and UN Women. WEPs ensure that necessary measures and actions are taken within corporations to advance gender equality in the workplace, marketplace and community and to address a wide range of issues concerning women such as gender equality; respect and support for human rights and nondiscrimination; health, safety and well-being; education, training and professional development. The CEO Statement of Support for the WEPs has been signed by over 915 companies around the world and 45 in Turkey.