Coca-Cola Beverages Pakistan Limited (CCBPL) presented its new Economic Impact Study for the first time at the 3rd Pakistan-US-Business Opportunities Conference in Islamabad. The conference was inaugurated by Pakistan’s Minister of Finance, Minister of Commerce and US Secretary of Commerce. It was attended by more than 300 guests including high government officials, bureaucrats, diplomats, corporate leaders and media personnel.
The study was jointly conducted by research teams from two leading business schools, i.e., Institute of Business Administration in Karachi and the Lahore University of Management Sciences (LUMS) in Lahore. According to the results of the study, CCBPL’s output multiplier is 4.9, which means that its injection of PKR 10 billion generates PKR 49 billion in the economy. CCBPL employs over 5,000 individuals directly and over 70,000 people indirectly through its value chain. A diverse range of sectors benefit from the production and distribution of CCBPL’s products which include plastic, motor-vehicles, electricity, business services, trade, food, and agriculture sectors. According to the study, CCBPL’s tax multiplier is 1.65 and since July 2009 it has contributed over 47 Billion PKR to the Pakistani economy in taxes