Coca-Cola became the official sponsor of Iraq's national football team following the agreement signed this month between Coca-Cola and the Iraq Football Association (IFA). The signing ceremony was widely covered by major Iraqi TV channels and the print media. Iraq’s national team, the Lions of Mesopotamia as they are popularly known, is one of the most successful national teams in the region. The agreement entitles Coca-Cola to produce two TV commercials featuring national team members every year and provides for the appearance of three national team members at Copa Coca-Cola tournaments. It also licenses Coca-Cola to use the IFA logo and photos of the national team members on branded communications and packaging.