CCBPL and World Wide Fund for Nature-Pakistan (WWF-Pakistan), part of the WWF global network, signed a Memorandum of Understanding under which both organizations will jointly work to improve access to safe drinking water. The partnership will facilitate water stewardship at corporate and community levels and increase CCBPL’s social contribution regarding the effective use of water resources.
As part of the partnership, CCBPL and WWF will install 15 filtration plants over the course of two years with intensive community outreach and mobilization opportunities. The initiative will thus be carried out in target areas selected on the basis of clean water shortage, communities’ needs and their willing participation. The WWF will identify sites and communities for the installation and provision of the plants. The project will result in the development of sustainable models for the provision of water that is most suited to the local conditions. Also as part of the partnership, local communities will be mobilized for empowerment of women and capacity building regarding clean drinking water operations while promoting the concept of water stewardship.