The ‘Share a Coke’ campaign, aiming to communicate directly with consumers by personalizing bottles and cans with names and messages, was launched in April in Kyrgyzstan. With the campaign, the iconic Coca-Cola logos on Coke and Coke Zero bottles and cans are replaced with the most popular 50 male and female names and various nicknames used in Kyrgyzstan. Additionally, ‘For loved ones’, ‘For my family’ and other engaging expressions are used on the larger 1.5 L and 2.0 L bottles.