Our Strategy

Message from the CEO

Coca-Cola İçecek, the 6th largest bottler in the Coca-Cola System in terms of sales volume, is a better and more valuable business than ever before.

The operational efficiency investments we made across our geography provide CCI with a solid platform for growth. We successfully gear up our business and post accelerated growth through more efficient production and improved commercial execution.

While concentrating on greater operational efficiency and effectiveness, we also place great emphasis on understanding consumers. In order to enhance commercial capabilities, we closely monitor consumer demand, preferences, trends and we manage our product portfolio through introducing new brands, new flavors and packaging alternatives. Portfolio expansion in sparkling and still categories together with increased availability and occasion based marketing activities allow us to grow both in sparkling and still categories. The pursuit of better execution significantly contributes to market share gain as well as driving sales volumes across the region.

Our commitment to productivity and continuous innovation at each stage of our business results in not only an outstanding financial performance but also an exceptional sustainability performance, deepening our contribution to the environment as well as all stakeholders.

We are diligently preparing CCI for an exciting future building on the significant momentum gained over the last years. We recently launched our company’s 2020 Vision and Strategic Framework, in which we defined the roadmap for the next 10 years outlining the extraordinary growth opportunities that lie ahead. CCI’s vision for 2020 is to be an outstanding beverage company leading the market, inspiring people, adding value through excellence. We established goals and identified key strategic priorities in commercial leadership, people and organization, supply chain, operational excellence and sustainability towards creating an exciting future.

Our employees and business partners have been key to our success and will continue to be so during our journey towards 2020. I would like to convey my sincerest gratitude for their hard work, commitment and support.

Damian Gammell

CEO