Sprite
Sprite meets with consumers with the slogan “Obey your thirst, drink Sprite.” Sprite was relaunched in 2005 with a new television commercial especially admired by young people. In the United States, Sprite is the second favorite sparkling soft drink after Coca-Cola. Another place where sales are soaring is in China. In Turkey, with the increased use of the internet and the rapidly developing digital arenas, the 2006 promotion “Win a Playstation Portable Every Hour” earned the “Year’s Best Mobile Marketing Campaign” awarded by Turkcell. Sprite’s successful execution of communication strategies aimed at young, dynamic, expressive youth can be further explored at www.susuzlugunudinle.com. Sprite is offered in all of the countries where CCI operates.